Bild & Co Seniors Housing Sales & Marketing Executive Podcast
The Relationship Economy: Chapter 8

The Relationship Economy: Chapter 8

August 3, 2021

We are in the most transforming time in history, where employees at every level- including tenured people, are at risk of leaving. Worried? You should be.

Chapter eight of The Relationship Economy, is titled, “be the brand employees can’t live without.”

Leaders should be obsessed with serving their employees, who ultimately serve their customers. We have such a long way to go.

 

Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

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Sales & Marketing SHOW and TELL

Sales & Marketing SHOW and TELL

July 28, 2021

STOP TELLING ASSISTED LIVING SALES & MARKETING DIRECTORS HOW MANY MOVE INS THEY NEED AND SHOW THEM HOW TO DO IT WITH THESE THREE STRATEGIES

With over two decades of training sales and marketing directors, the Bild & Co team knows - "you cant' just TELL people what to sell, you have to SHOW them how to do it!" This blog is going to assist you to do just that.

Today's blog is going to provide you three strategies you can implement right now:

1) Effectively Communicate

2) Advocate & Advise

3) Build Value BEFORE Discussing Price

 

You may be thinking this sounds pretty simple, but after over 20 years of training seniors housing sales teams, I can promise you -  simple it is not!

 

Lack of move ins is not a lead problem, but rather a skill set problem. We have got to provide the tools and, most importantly, the sales and communication training that sales teams need to be successful.

 

Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

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The Relationship Economy: Chapter 7

The Relationship Economy: Chapter 7

July 22, 2021

In this chapter, we are discussing how we need to be selling our communities, not as a commodity, but as an EXPERIENCE. To that, we have to properly train our sales and marketing directors that what we are selling is a very emotional process and that we MUST be the advisors to our potential buyers.  

What does your community have that others do not? What VALUE do you offer? I'm not talking discounts - I'm talking about HOW your community is best going to meet and EXCEED those needs and wants that the family and/or prospective resident has.

Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

Book A Call  | Join our Mailing List  | Visit our Website

The Relationship Economy: Chapter 6

The Relationship Economy: Chapter 6

July 8, 2021

Hello Book Club members! Today on the podcast we are diving in and discussing Chapter 6: The Relationship Economy In Action. 

As the author has shared throughout this study, "relationships are the foundation of virtually everything that happens in our lives." We generally all know this and recognize it in our personal lives, but this chapter dives into how we can put this concept into action in the business world.

Join me as we talk through all the exciting, information DiJulius shares in Chapter 6 of The Relationship Economy. 

 

Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

Book A Call  | Join our Mailing List  | Visit our Website

 

 

The Great Resignation: Assisted Living’s Next Big Crisis Is Filling Open Positions

The Great Resignation: Assisted Living’s Next Big Crisis Is Filling Open Positions

June 30, 2021

As we are coming out of the COVID crisis, we are on the brink of our next crisis - The Great Resignation. People have had time to pause, think, and take an honest look at their careers, their lives, and the balance of the two.

Workers are re-evaluating their work-life balance and research is showing that an astonishing 40% of workers are thinking about quitting their jobs! WOW! Statistics are also showing that this "great resignation" is REAL and is happening much sooner than originally thought.

We need to be PROACTIVE and establish ways to retain our valuable employees! In this blog, I am sharing with you seven steps you can take now to pivot how things are currently being done in order to keep your team members on board.

 

Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

Book A Call  | Join our Mailing List  | Visit our Website

The Relationship Economy: Chapters 4 & 5

The Relationship Economy: Chapters 4 & 5

June 21, 2021

Assisted living operators assume that empathy and compassion are natural soft skills their employees possess; think again!

The average person has about 50,000 thoughts a day and research demonstrates that professionals in particular repeatedly interrupt their customers after just 18 seconds. Crazy isn't it? Instead of LISTENING to what your customer or prospective buyer is saying and sharing, they are thinking about what their response will be.

Listen today as Traci dives into Chapters 4 & 5 of The Relationship Economy. 

 

Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

Book A Call  | Join our Mailing List  | Visit our Website

 

 

 

The Most Important Blog You Will Listen To This Year

The Most Important Blog You Will Listen To This Year

June 16, 2021

Assisted Living Owners and Operators - this is THE most important blog you will listen to this year! Traci is sharing five actions that will be your wake-up call and road map to creating a path forward.

Despite the discomfort these actions may bring about, this is the most vulnerable your senior living portfolio has ever been- sort of like the very people you take care of.  

It's time to get in the driver's seat and LEAD!

 

Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

Book A Call  | Join our Mailing List  | Visit our Website

 

The Relationship Economy: Chapter 3

The Relationship Economy: Chapter 3

June 7, 2021

Assisted living operators MUST prioritize the customer experience to drive top line revenue and brand differentiation NOW!

As an industry, we are not connecting or building value with our assisted living customers. While investments in technology are up in seniors housing, doing so without investment in people is a waste of time.

 

www.bildandco.com | revenue@bildandco.com | 800.640.0688

 

 

 

Assisted Living Operators MUST Learn to Grow Top Line Revenue; There are NO Expenses Left to Cut

Assisted Living Operators MUST Learn to Grow Top Line Revenue; There are NO Expenses Left to Cut

May 26, 2021

Your assisted living occupancy right now is a direct result of the investment you are making in the hiring, compensation, and training of your sales and marketing directors. Industry-wide, just 9% of people who inquire into an assisted living community will move in. I’ll just let that sink in for a moment.

Like it or not, selling is the only way to increase profitability in your assisted living communities; operators have cut everything there is to cut. From here on, it’s all about growing top line revenue.

The Relationship Economy: Chapter 2

The Relationship Economy: Chapter 2

May 17, 2021

5 REASONS YOUR ASSISTED LIVING EMPLOYEES ARE DROPPING THE BALL ON SERVICE AND LEAVING MILLIONS OF LOST REVENUE ON THE TABLE FOR YOUR COMPETITORS TO FREELY TAKE

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