Bild & Co Seniors Housing Sales & Marketing Executive Podcast
Six Early Warning Signs That Your Seniors Housing Community Is Headed For Disaster

Six Early Warning Signs That Your Seniors Housing Community Is Headed For Disaster

October 26, 2021

Today, I am going to share with you six early warning signs that, if addressed, can prevent a cash flow crisis in YOUR community.

 

These warning signs I'm sharing are rather easy to diagnose. In fact, these signs are oftentimes so obvious that they are overlooked and ignored. The key is to recognize, assess, and take action!

 

Our industry is in transformation, and how we respond to said transformation will determine the trajectory of our industry. Now is NOT the time to ignore that gut instinct!

 

Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

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The Pros & Cons of Discounting in a Difficult Assisted Living Market That is Slow to Rebound

The Pros & Cons of Discounting in a Difficult Assisted Living Market That is Slow to Rebound

September 29, 2021

Incentives.

According to the Senior Care Investor "these days, almost everyone is discounting because the name of the game is census, then worry about margin." While discounting can provide short-term results, the long-term implications can be serious.

In this blog, Traci is going to cover several different alternatives to discounting that can drive move ins all while restoring margins!

Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

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The Relationship Economy: Chapters 10 & 11

The Relationship Economy: Chapters 10 & 11

September 15, 2021

“People will tell you how to close them, all you must do is listen.” Traci Bild

As we close out The Relationship Economy with Chapters 10 and 11, you will understand that emotional connection is what creates customer loyalty, not a discount or overview of your parent company and how great they are! When people visit your senior living, active adult, or multi-family communities the energy you create and that they feel upon walking in along with the way you make them feel is what leads to moved in residents.

 

Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

Book A Call  | Join our Mailing List  | Visit our Website

Three Statistics That Reveal Why Assisted Living Operators Can‘t Grow Top Line Revenue

Three Statistics That Reveal Why Assisted Living Operators Can‘t Grow Top Line Revenue

September 2, 2021

In this blog, I am going to dissect three statistics that reveal WHY assisted living operators can't grow top line revenue. We simply can't keep doing the same things and expect a different result! You have to pivot and invest in your biggest asset - YOUR PEOPLE.

Not sure where to start? This blog will point you in the right direction!

 

Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

Book A Call  | Join our Mailing List  | Visit our Website

The Relationship Economy: Chapter 8

The Relationship Economy: Chapter 8

August 3, 2021

We are in the most transforming time in history, where employees at every level- including tenured people, are at risk of leaving. Worried? You should be.

Chapter eight of The Relationship Economy, is titled, “be the brand employees can’t live without.”

Leaders should be obsessed with serving their employees, who ultimately serve their customers. We have such a long way to go.

 

Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

Book A Call  | Join our Mailing List  | Visit our Website

Sales & Marketing SHOW and TELL

Sales & Marketing SHOW and TELL

July 28, 2021

STOP TELLING ASSISTED LIVING SALES & MARKETING DIRECTORS HOW MANY MOVE INS THEY NEED AND SHOW THEM HOW TO DO IT WITH THESE THREE STRATEGIES

With over two decades of training sales and marketing directors, the Bild & Co team knows - "you cant' just TELL people what to sell, you have to SHOW them how to do it!" This blog is going to assist you to do just that.

Today's blog is going to provide you three strategies you can implement right now:

1) Effectively Communicate

2) Advocate & Advise

3) Build Value BEFORE Discussing Price

 

You may be thinking this sounds pretty simple, but after over 20 years of training seniors housing sales teams, I can promise you -  simple it is not!

 

Lack of move ins is not a lead problem, but rather a skill set problem. We have got to provide the tools and, most importantly, the sales and communication training that sales teams need to be successful.

 

Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

Book A Call  | Join our Mailing List  | Visit our Website

The Relationship Economy: Chapter 7

The Relationship Economy: Chapter 7

July 22, 2021

In this chapter, we are discussing how we need to be selling our communities, not as a commodity, but as an EXPERIENCE. To that, we have to properly train our sales and marketing directors that what we are selling is a very emotional process and that we MUST be the advisors to our potential buyers.  

What does your community have that others do not? What VALUE do you offer? I'm not talking discounts - I'm talking about HOW your community is best going to meet and EXCEED those needs and wants that the family and/or prospective resident has.

Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

Book A Call  | Join our Mailing List  | Visit our Website

The Relationship Economy: Chapter 6

The Relationship Economy: Chapter 6

July 8, 2021

Hello Book Club members! Today on the podcast we are diving in and discussing Chapter 6: The Relationship Economy In Action. 

As the author has shared throughout this study, "relationships are the foundation of virtually everything that happens in our lives." We generally all know this and recognize it in our personal lives, but this chapter dives into how we can put this concept into action in the business world.

Join me as we talk through all the exciting, information DiJulius shares in Chapter 6 of The Relationship Economy. 

 

Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

Book A Call  | Join our Mailing List  | Visit our Website

 

 

The Great Resignation: Assisted Living’s Next Big Crisis Is Filling Open Positions

The Great Resignation: Assisted Living’s Next Big Crisis Is Filling Open Positions

June 30, 2021

As we are coming out of the COVID crisis, we are on the brink of our next crisis - The Great Resignation. People have had time to pause, think, and take an honest look at their careers, their lives, and the balance of the two.

Workers are re-evaluating their work-life balance and research is showing that an astonishing 40% of workers are thinking about quitting their jobs! WOW! Statistics are also showing that this "great resignation" is REAL and is happening much sooner than originally thought.

We need to be PROACTIVE and establish ways to retain our valuable employees! In this blog, I am sharing with you seven steps you can take now to pivot how things are currently being done in order to keep your team members on board.

 

Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

Book A Call  | Join our Mailing List  | Visit our Website

The Relationship Economy: Chapters 4 & 5

The Relationship Economy: Chapters 4 & 5

June 21, 2021

Assisted living operators assume that empathy and compassion are natural soft skills their employees possess; think again!

The average person has about 50,000 thoughts a day and research demonstrates that professionals in particular repeatedly interrupt their customers after just 18 seconds. Crazy isn't it? Instead of LISTENING to what your customer or prospective buyer is saying and sharing, they are thinking about what their response will be.

Listen today as Traci dives into Chapters 4 & 5 of The Relationship Economy. 

 

Want to discuss strategy with Traci and Jennifer? Get a plan in place to finish the year strong.

Book A Call  | Join our Mailing List  | Visit our Website

 

 

 

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